Brian Lawley, Pamela Schure (2017)

Product Management For Dummies

If you’re new to product management, or unsure if such a role is even of interest for you, then this book is definitely a great place to start. You’ll learn what the heck product management actually is, why it’s need at an increasing number of organizations, and how it’s different from product ownership, product marketing, and project– or program management.

The main aspects of the job are explained alongside the end-to-end product lifecycle, from conceptualization and discovery via development, launch, maintenance to end-of-life. Some areas, like how to develop the skills required for the job, its business and commercial concerns, or how to communicate vision and strategy effectively, are covered in much more depth elsewhere. But nevertheless, Product Management For Dummies is a comprehensive introduction to the mess and complicated reality of modern product management.