Roadmapping done right is a product management superpower. A great product roadmap will excite people about our vision, build trust in the strategy that will make it a reality, and create shared understanding about priorities. But oftentimes, roadmaps just suck. They’re misused as project plans, backlogs of things-to-get-done, or wishlists of features and functions.

The authors of Product Roadmaps Relaunched provide a new, refreshingly pragmatic take on roadmapping. They focus on a handful of key elements, including a vision, business objectives, timeframes, and themes, to construct a lean roadmapping approach that can work for startups just as well as for enterprises.