I’ve never been the greatest fan of OKRs (“Objectives and Key Results”). But while reading Radical Focus, it became clear that everything I intuitively disliked was more related to how the approach had been implemented at certain companies rather than the basic ideas themselves.

In her pleasantly short book, Wodtke boils OKRs down to what they’re really all about and gives practical guidance on how to implement them in lean and agile way. Certainly a worthwhile read for everyone in a product-related role, regardless of one’s industry.

PS: In this interview for the Product Podcast, Wodkte goes into more detail about common OKR pitfalls and how to avoid them.