Outstanding leaders manage to connect everything their teams do with a purpose, a why. Organizations which achieve that tend to be more trusted by customers, inspire greater enthusiasm in their employees, and are ultimately much more successful than others.

In this book, Simon Sinek dives deep into the topics he outlined in his famous TED Talk. He also tries to help the reader uncover and shape their why, provides techniques to muster the discipline and consistency required to execute on it, and showcases helpful tools to communicate it effectively. Furthermore, the book is sprinkled with real-world examples, both good and bad, that make it easy to relate to Sinek’s ideas.